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Drumstick TVC

Studio: Iloura

Client: Drumstick

Publicis Mojo worked with Iloura and Nice Trees (at the Directors Group) using a mixture of CGI character animation, VFX and live action to realise their creative. Director Josh Simmonds of Iloura explains, “While fairly simple in its premise, the concept evolved dramatically over the course of a few weeks as we developed sequences and character designs, eschewing some of the more typical Australian summer icons in favour of a rather bizarre series of parade floats and participants. This was a close collaboration between Iloura and the Mojo creative team and, while we both had preconceived notions of what the end result should be, the rigorous design process delivered some interesting and original results.”