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SBS TV identity

Studio: Iloura

Client: SBS TV

SBS TV identity campaign – in a new brand campaign by US Sydney, for SBS Television, animated stings featuring the human brain were developed to engage the network’s ‘thinking’ audience. Building on the current ‘Six billion stories’ campaign, the idents have been formed by combining culturally diverse sound bites with compelling motion graphics. The diverse styles of the graphics range from organic hand-drawn illustrations to futuristic three-dimensional models and all have the central motif of a human brain. The ‘hero’ brain creatively conveys the way in which the brain organically engages with exciting stimuli and media.