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EightyEight Beaconsfield

Studio: Principle Design

Client: Pentas Property

EightyEight is a luxury property development located at Beaconsfield Parade, Port Melbourne. The challenge was to capture the modern architecture through a sophisticated identity and branding campaign. The identity design uses bold typography with a classic, sophisticated serif typeface that has a beautiful contrast between the different forms of the letter structures. A gloss spot UV varnish was used against the stock to highlight the beautiful shapes of the numerals “88″.