Download the Create 2015 Shortlist ebook

Pacific Brands Underwear Group

Studio: Peel Design

Client: Pacific Brands Underwear Group

Pacific Brands Underwear Group is an umbrella business covering seven of Australia’s best known hosiery and underwear brands: Bonds, Jockey, Rio, Holeproof, Berlei, Razzamatazz and Voodoo. The challenge to the studio was to develop an interior environment representing the entire business, yet not necessarily use the individual brand marks. The studio introduced strong, bold, three-dimensional typographic feature walls that represented each of the brands in a stylish, contemporary manner.