Originally located in St Kilda, St Kilda Art Supplies moved to Prahran and morphed into St Kilda Art Supplies Prahran. The brief was to create a new identity that tipped its hat at the old stacked text logo. A bespoke font was customised to express this vision. The new location was added to the name: St Kilda Art Supplies Prahran. Pen-like strokes made the new mark. It used a black and white colour palette.