Tiempo is a coffee brand created by champion barista Scottie Callaghan, and endorsed by Sydney’s Belaroma Coffee. ‘Tiempo’ is Spanish for time, and the superiority of the Tiempo flavour is a result of perfect timing: when picking, when processing, when shipping, and when roasting. The Tiempo packaging was developed with reference to the hand-drawn and hand-made. The packaging encompasses some nostalgic type treatment and combines that with detailed illustrative line work. By using a spot varnish it combines rustic, uncoated finishes with smooth, polished textures. The result is a personalised and unique design which expresses warmth and quiet, confident sophistication.