The idea was to develop a wine package for clients that would remind them of the studio’s ability to think differently, create a label with immediate impact and standout while also reminding clients about the end of year party. The name of the label is Holy Water and each staff member was photographed and brought to life in a traditional horror book style. The story follows the characters experimentation with Holy Water and the catestrophic results. Each bottle contains two pages and there are a total of six in the set. Different varieties are illustrated with a different base retro style colour.