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KUBIK Melboune

Studio: Qube Konstrukt

Client: Marksthespot

The overall aesthetic of the campaign leverages the contemporary and experimental nature of the installation. Three elements (illustration, typography, glow in the dark elements) come together to create a multi-layered design that captures the fun, excitement and atmosphere of the KUBIK event from day to night.  The visual language of KUBIK can be deconstructed and rearranged to create interesting, unexpected and playful visuals. This is possible as the principal identity has been developed in a modular and systematic way, using distinct vivid colours that allow for flexibility and inventiveness when needed.