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IAG Reconciliation Action Plan

Studio: Re

Client: IAG

The IAG Reconciliation Plan was one of two winners of the 2014 Print Commercial category

In 2013 IAG became involved in Australia’s 500th Reconciliation Action Plan (RAP) Рa commitment to recognising and solving inequality between Indigenous and non-Indigenous Australians.

They believed that this was a real opportunity to convey a clear and achievable plan, whilst celebrating the lives and stories of Indigenous people. The result is demonstrated in their RAP brochure, which brings together portraiture, art, transcripts and conversations to create a cohesive and optimistic viewpoint, which helps to inform a better future for all Australians.