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Optus Identity

Studio: RE

Client: Optus

Optus is the second largest telecom in Australia. In recent years, the once challenger brand had the lost its way and needed to get things back on track.

Optus had to set things straight, re-engineering itself In order to win back its customers’ hearts. A new identity was launched to coincide with a series of product and service improvements and innovations.

The new identity introduced a new logo using their mantra of ‘yes’, a hand-drawn typeface, a playful tone-of-voice, and the introduction of a mascot, Olly. Together, these help demonstrate a friendlier, more approachable telco that puts customers first.