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Pause Fest Ident

Studio: Vascolo / Uncut Agency

Client: Pause Fest

Our creative brief and the new festival theme for 2014 was – Connected. We asked Vascolo to interpret the connections between imagination, innovation, interpersonal connections fostered by Digital Culture, and how it’s all linking to the future by acknowledging every great idea now that will influence the thoughts of tomorrow.

Vascolo decided to join the new with the prehistorical in an encounter where the data transfer and the connection are almost dreamlike or surreal, to end with the most basic and primitive connection, the human contact.

The video was shared online by many industry and inspirational blogs including a legendary motionographer.