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Taylor’s ‘The Visionary’

Studio: The Collective

Client: Taylors Wines

Named in honour of Bill Taylor Snr. who founded Taylors Wines in 1969, The Visionary Cabernet Sauvignon is Taylors’ flagship wine. The wine is a pinnacle release aimed at highly involved male wine consumers 35-55 years old, who consider wine to be their indulgence.

The packaging for this inaugural release was inspired by the hand-crafted, small parcel nature of the wine, and so the label design features a hand-torn finish, individual bottle numbering, and the founder’s signature.