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Choice Cuts Australia

Studio: Lauren Messina


Choice Cuts Australia is an annual report for a fictional meat company. The design is inspired by the rawness of meat, incorporating hand bound coptic stitch and an innovative use of typical meat industry packaging. The project experiments with different paper stocks including real butcher’s paper, using a strict colour scheme and strong typographic choices to tie the theme together.
A range of applications were explored to complement the annual report: stickers, a stamp and an apron made receiving the final package a personable and intriguing experience.