The Emerging Talent award is bestowed upon an industry-relevant student (currently studying) or a creative professional that has been in the workforce for under 12 months, who above all others demonstrates substantial creative force and promise. Entries can either be submitted by the individual or on their behalf by their studio or place of study. Judging will consider originality, ingenuity and excellence in delivery of the brief or project (where relevant). The winner of the Emerging Talent category will demonstrate substantial creative force and potential. Emerging Talent is free to enter.
The Identity and Branding award recognises ingenious creation and/or use of brand identity across multiple mediums, adhering to a brief. Entrants are invited to submit logo designs, style guides and/or a ‘campaign’ where consistent and effective use of branding/theme across various mediums is displayed. Judging will consider concept and rationale, representation of the brand in question, execution of the brief, power of communication in establishing/pushing the brand and overall aesthetic craft.
The Illustration award recognises excellence in traditional or digital illustration. Although not essential, this illustration may have been incorporated (partly or wholly) into advertising, point-of-sale display, editorial, corporate design and other projects. Both commercial and self-commissioned projects are permitted. Judging will consider adherence to a brief (where relevant), ingenuity, originality and complement to the project as a whole (where relevant).
The Interactive award recognises outstanding communication through online ads, augmented reality, phone applications, digital games and other forms of interactive design. Entries will be judged on concept, creativity, aesthetic craft and functional delivery, considering limitations that the chosen medium presents.
The Motion award recognises excellence in the use of traditional and/or digital motion design including animation, stop motion, post-production, VFX (visual effects) and CGI. Entries may be used for any purpose (commercial or creative). Judging will consider concept, technical skill, creativity and accurate execution of the brief (where relevant).
The Packaging award recognises the aesthetic appeal and outstanding function of packaging design. Entries in this category must be actual packaging products that have been produced (concepts and mock-ups will be disqualified). Judging will consider the visual and creative impact, handling and use, commercial/consumer influence, environmental impact, ease of manufacture/assembly/use and adherence to a brief.
The Photography award recognises exceptional photography. Entries may be self-commissioned, creative or as part of a commercial campaign. Digital image enhancement is permitted provided the content of the original image is not altered more than 25 percent. Judging will consider art direction, composition, fulfilment of the brief (where relevant) and aesthetic craft.
The Print Commercial award recognises outstanding design for a printed project that adheres to a commercial brief, and may include posters, stationery, publications, advertising material and other print work. Judging will consider design excellence, execution of the brief, the power of the communication, and innovative use of the print medium in production of the final piece including the application of special finishes, formats etc.
The Print Creative award recognises outstanding design for a printed project that is not limited by a commercial brief. Entries may include self promotion, posters, stationery, publications, advertising material and other print work. Judging will consider design excellence, execution of the brief, the power of the communication, and innovative use of the print medium in production of the final piece including the application of special finishes, formats etc.
This award recognises excellence in printed graphics and displays for the purpose of signage, large-scale posters, wayfinding, exhibition graphics, installations, interiors, retails displays, and shopfronts. Judges will consider effectiveness, innovation, use of materials, consideration of spatial context, and aesthetic craft.
The Type award recognises excellence in either display or text typography, the treatment of logotype and design of a typeface. Although not essential, the type may have been incorporated (partly or wholly) into advertising, point-of-sale display, editorial, corporate design and other projects. Both commercial and self-commissioned projects are permitted. Judging will consider adherence to a brief (where relevant), ingenuity, originality and complement to the project as a whole (where relevant).
The Website award recognises outstanding web design, inviting entries from designers who have delivered a fully functional web project for any purpose. Judging will consider all aspects of the website design including form and functionality, usability and accessibility, and unique use of the medium.
Winners from each category listed above will be announced at the industry awards night in October 2015 in Melbourne. An overall winner will also be chosen as Project of the Year. Project of the Year is judged from the winners of each category, and is awarded to the project that the judges consider to be most powerful and creative visual language used to communicate an idea, brief, or concept.
* High res — Minimum size: A4, Maximum size: A3 JPEG, 300dpi, CMYK
* Low res — Minimum size: A5, Maximum size: A4 no more than 1mb JPEG, 72dpi, RGB