Client: Mio Technology Australia
By: Immediacy Pty Ltd
Mio wanted a Global Branding video that demonstrated their core competencies and brand attributes to position Mio as a global player that understood customers’ needs.
Using the existing positioning ‘Explore more’ we developed an archive of images and began to create a story using the brand attributes of “Free-spirited, Open, Confident, Unexpected, and Seamless”, to structure a story that accentuated the lifestyle aspects of GPS.
Our story is, using a Mio device sets you free. It makes travel more productive, it allows travel with confidence and it gives the user the capability to explore and discover the world around them.