Client: Sultry Sally Potato Chips
By: The Creative Method
Potato Magic had developed a new process in producing potato chips. This process allowed the final product to be 97 percent fat free whilst still retaining the taste. The illustrations needed to show immediate personality and character whilst also integrating the product in a subtle way. The aeroplane Vargas girls of the 1940′s were chosen as the basis for each of the flavour. This was due to the fact that women of that era had naturally lighter figures as a result of less fat in their diets.