Client: Sultry Sally Potato Chips
By: The Creative Method
Potato Magic had developed a new process in producing potato chips. This process allowed the final product to be 97% fat free whilst still retaining the taste. The packaging needed to have immediate personality and stand apart from existing products on the market. The product price point was at a premium so the quality and attention to detail was required to reflect that. Due to the number of competitors in the potato chip market it was imperative that the finished product look like no other in the marketplace.