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#148 Best Packaging Design



Client: Diageo
By: The Creative Method
Baileys were wanting to develop a series of gif packs for their flavour range. The pack needed to appeal to the existing consumers but also to new baileys adopters from a younger age demographic. The packs needed to be refreshing but also show that the product contains just a hint of flavour so as not to alienate existing original Baileys drinkers.