Client: Saint Clair Family Estate
By: The Creative Method
The Pioneer Block range of wines are created through a hands on and personal approach to winemaking. Each block is individually selected for it promising fruit and then the wine is hand crafted to produce a one off vintage of top quality wine. There are 17 different blocks in the range and the idea of the brochure was to educate the drinker on the philosophy of the Pioneer Block range and the story about each block. The brochure needed to reflect the look and style of the labels, the wines and also showing aspects of New Zealand. It had to have a fine balance between the pioneering spirit shown in the labels and the contemporary element of the winemaking.