Client: Unilever, Streets
By: Soap Creative
The objective for this campaign was ‘reach’ and ‘talkability’. There was also an element of education – to prove to the consumer that Cornetto is filled with goodness from top to bottom (unlike The Other Cone).
Soap developed the strategy to take the character Terry the Executioner from the Television Commercial and bring him to life through Social Networks. So, rather than just put Terry in a Banner, we gave him a whole back story and presence across YouTube, Blogger, Flickr, and MySpace and didn’t pay a cent for media. The result was over 1.2 million consumer touch-points with Cornetto.