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#225 Best Digital Media



Client: Australian Centre for the Moving Image
By: Australian Centre for the Moving Image
TVC Brief
Develop a TVC for our TV media promote the Game On exhibition at ACMI.
TVC Solution
The TVC was developed in-house for our TV media partner and placed in prime-time viewing slots. The execution visualised the exhibition’s promise of “playing your way through the history of videogames.” Lacking access to licensed games, the creative extended the print brand with short animated evocations of classics like Pong, Space Invaders, Donkey Kong and Tetris. ACMI commissioned the equally 8-bit inspired soundtrack from Mink Engine. 17% of exhibition visitors list the TVC as a source of awareness.