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#244 Best Packaging Design



Client: Redheads Wine Studio
By: Mash
‘Esule’, to fall from grace. The plight of the once king of wine grapes, Cabernet Sauvignon. This grape variety has lost some of it’s popularity as other grape varieties have come into vogue. The brief was to communicate this fact. The imagery shows a somewhat cryptic tale, a gun yielding woman another in tears and the result, a life changed forever as the once successful is now just a bum on the street. The end character still holds his former crown. It is not he who has changed, it is them. The Esule, a modern day Cabernet Sauvignon that rates as a super premium wine. P.S it’s not cheap either.