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#252 Best Website



Client: Evo
By: Mash
EVO WEBSITE: A brand that has its own unique personality, in stark contrast to an industry filled with ‘more of the same’ type approaches. Brand image is raw, honest and with the courage to point out the failings of the industry with a twist of humour. The EVO WEBSITE: The website brief was to be unique in approach, selling Evo’s latest bogus miracle new product “HAIRDRESSER” to the masses as if it were the answer to life. Hairdressers were packaged like iPods with Japanese talkback, with slick transitions with varied models photographed in different settings and talkback options like “No! Really?”