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#253 Best Packaging Design



Client: Evo
By: Mash
A brand that has its own unique personality, in stark contrast to an industry filled with ‘more of the same’ type approaches. Brand image is raw, honest and with the courage to point out the failings of the industry with a twist of humour. The EVO PACKAGING: The brief was for the range to standout on the shelf amongst the sea of plastic containers in the hair care industry. The raw boxboard material ties in with the delivery method and feel of the warehouse. Here it is all about the copy and the message, read it for your self…