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#254 Best Design for Print Media (Commercial)

Studio:

Client:


Client: Evo
By: Mash
EVO LOOKBOOK: A brand that has its own unique personality, in stark contrast to an industry filled with ‘more of the same’ type approaches. Brand image is raw, honest and with the courage to point out the failings of the industry with a twist of humour. The EVO LOOKBOOK: This brief for this was for it to be unique in its approach, selling Evo’s latest bogus miracle new product ‘HAIRDRESSER’ to the masses as if it were the answer to life. Hairdresser’s were packaged like iPods and printed in a faux hi-gloss Japanese catalogue, with all different models and talkback options like “No! Really?”