Client: Mitchell Morley employment
By: Egnaro Design PTY LTD
Mitchell Morley Employment (mme), a Northern Beaches start-up recruitment agency, needed a logo and entire corporate brand including business cards, letterhead and press-advertising. mme wanted a ‘beachy’, relaxed, lifestyle theme to compliment their positioning and primary focus being ‘local jobs for local people’. Their tagline ‘it’s all about me’ demonstrates their USP: listening to what the person/applicant wants (me), rather than the common competitor mentality of ‘bums on seats’. This needed to be reflected with imagery of euphoric people at last getting what they need. Local press advertising needed to target both the active and passive job seekers and all needed to be ready in 6 weeks!