Client: McDonald & Masterson
By: Landor Associates
The client asked us to create a limited edition diary for 2008 as a promotional piece to be given to clients and designers across Australia. Collaborating with various industry partners including a Spicers paper and Wildlight photography, this piece was an opportunity to demonstrate the results of printing on multiple paper stocks. The notable feature of the diary is the varying use of typography as a means to convey key dates throughout. The cover initiates this theme with a play on 2008 and ‘OZ’, slang for Australia.