Client: Annette Souvlis, Art Director
By: Cath Conroy
The photography was commissioned by Wintergarden (an inner-city retail centre) for their Style Directory.
The imagery is strong and unique and reinforces that Wintergarden is famous for fashion. Images are fashion-driven with a heavy emphasis on edgy style, fresh talent and loads of charisma and attitude. The images promote the lifestyle embraced by the variety of retailers throughout the centre. From the cool youth bracket to exclusive up market fashion, the images communicate to a distinctively image-conscious audience.
It was very successful in increasing retailer sales and communicating the retail mix and unique points of difference in relation to competitors.