Client: The Age
By: Immediacy Pty Ltd
The Age, New Media Centre video was an ambient program to be screened at the launch event of their new HQ. Media House.
The animated presentation was created by animating photographs of the architects model, concept drawings and architectural images of the new building as supplied by The Age and partners BatesSmart and Flood Slicer Gollings. The inclusion of other elements such as text taken from the design strategy document and architectural blueprints added further visual texture.
The video was structured so it could loop seamlessly throughout the launch event using The Age masthead as both an introduction and conclusion.