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#311 Best Digital Media

Studio:

Client:



Client: Grey WorldWide/ActewAGL
By: Eye Candy Animation
The client brief was to create a TVC that would launch the new 25 percent discount on ActewAGL’s services when customers bundled their energy, home phone, heating and other services. Working with the client’s agency, Grey WorldWide, the concept and script required a TVC that demonstrated how easy it was to bundle the services and save. Developing the TVC in 3D provided flexibility to develop a totally unique style. Using custom built shaders we devised a visual style which gave an illustrative water colour effect. The approach to sound design gave the impression that the main character had wandered up the side of a hill away from a carnival or sideshow. Blending this new visual style with the carnival like sound design enabled the straight forward retail message of ActewAGL’s 25 percent off ‘Bundles’ promotion to be communicated in a simple, entertaining and light-hearted way.