Client: Sony Computer Entertainment/ Starcom
By: Vice Australia/ Tundra Interactive
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PlayStation’s Time Crisis 4 is a first person shooter game and all about the orange gun controller that it comes with.
Our brief was “take justice into your own hands” and we applied this thought to Vice Magazine’s infamous and hugely popular DOs & DON’Ts section, which features candid street photographs accompanied by scathing and hilarious captions commenting on the fashion and lifestyle habits of the unsuspecting models.
Expandable interactive shooting banners and a mini game let you ‘test your douche radar’ by shooting DON’Ts and not shooting DOs. In 4 weeks the game had over 6,000 plays.