Client: Lakeside Joondalup Shopping City
By: Integrated Concept
The brief for the Lakeside Joondalup Autumn/ Winter Fashion Campaign was to design a fun, fresh and modern – yet seasonal, campaign positioning the shopping centre as the key fashion destination within the trade area, increasing customer awareness and traffic flow to the venue. The campaign had to highlight the arrival of new season fashion styles, promote the opening of new stores within the centre and highlight a ‘gift with purchase’ promotion. The targeted demographic was predominantly conservative, yet the campaign required a creative ‘flair’ to reflect the appeal of the recent development and innovation of the centre design.