Client: Blue Dot Media
By: Grin Creative
Grin Creative was chosen to design the Ronald McDonald House Charities’ Annual report in 2004, 2005 and 2006. When designing the 2006 (printed in 2007) annual report – celebrating the 25 year journey of RMHC – Grin pushed the conventional boundaries of annual reports and developed a new concept of using a road map to convey the message of a journey. The report mixed informational elements with more colourful aspects such as fridge magnets, toy cars and postcards. The result made the information accessible and digestible, while also serving as a visual reminder that the purpose of the charity was to assist children.