Client: Amore Foods
By: Grin Creative
Grin was commissioned to help secure Amore nuts’ position within supermarkets by reinventing the brand and creating a logo and packaging for its peanuts and cashews. A distressed type was applied to the logo to suggest the notion of heritage and differentiate Amore from its competitors. The natural tones and textures of the packaging reflected the natural, pure products within the packaging. The matt stock was chosen to highlight the higher quality of the product and help it stand out. The typography chosen was clear and simple – not fussy, not fancy and clearly described the contents.