Client: DuPont Australia Limited
By: Bubble Advertising
To stand out visually in food and cooking publications, informing consumers that using a Teflon cooking surface is the healthy way to cook. The greatest difficulty here is that Teflon is an ingredient product, on other brands’ products, (i.e. surface on a Sunbeam frypan etc) so it’s difficult to convey this message without showing different competing products.