Client: Sydney Roosters
The brief was to create a film which ramps the atmosphere in the Sydney Football Stadium (SFS) to fever pitch, before each game, as the players run out onto the field. As a first of its kind in Australian sport, this innovative medium aims to increase loyalty and excitement in fans at their most accessible and reactive moment. The challenge for this project was to create a Rooster that could weave and move like a real rugby league player through the streets of Sydney finishing at the SFS. The result had to be bold, graphic, animated and dynamic.