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#401 Best Website



Client: Foxtel
By: Soap Creative
This site was intended to sow the seeds for a fresh brand direction for FOXTEL. Its objective was to reveal that FOXTEL is a trigger for emotion as opposed to just a lot of ‘content’ and ‘great offers’. The concept right from the outset was to turn the point of view around 180 degrees, so instead of watching FOXTEL we would watch people watching FOXTEL, and see how it made them feel.