Client: Geelong Cats Football Club
By: Struck and Spink
Our brief when designing the Geelong Cats Membership 08 booklet was to bring their new branding to life, by creating a document that stood out from their AFL competitors. To begin with we changed the format, and thought a square was both exciting and different. Our particular photographic technique required a paper stock that would bring out both the warmth in the skin tones whilst holding a strong contrast in the image. We chose to print on 100% environmentally friendly stock, so for this job we used Envirocare from K.W.Doggett. This stock is 100 percent recycled with an ISO 14001 accreditation.