Client: Victorian Wine Industry Association
By: Struck and Spink
To illustrate the diversity and promote the individuality of Victoria’s wine regions, whilst marketing the story of the wine. Our target audience included domestic and international visitors, wine consumers, winery tourism visitors and members of the media and trade. Because we were telling a story, our approach to this brief was to develop a story book using maps and colour coded dots to differentiate each of the regions. A rough, rustic style and hand drawn illustrations completed the effect, and this complemented the supplied professional photography.