Client: EMI & Warner
By: Grin Creative
The NOW Series is one of the most identifiable CD brand compilations that has featured on Australian charts for the last 5 years. The NOW title is released seasonally as a joint venture between EMI & Warner. Each year we are challenged to create a new look and feel around the NOW brand and each year, Grin has consistently come up with designs that keep the NOW series out in front. Vibrant colors, artist imagery and eye catching design are the essentials for this brief. NOW artwork has utilised landscape imagery, seasonal textures, integrated patterns and strong pop typography to give the package the eye candy sugar rush it needs.