Client: The Tourism Authority of Thailand
By: Grin Creative
The Tourism Authority of Thailand approached us in 2007 wanting a fresh campaign to increase the awareness
of Thailand as a holiday destination as well as a re-launch following the Tsunami devastation. While researching with the client, we discovered that there truly is something for everyone in Thailand, so we tailored 1 design and applied to 3 messages; spirit of pleasure, romance and adventure. The wave shape from the logo was the key element with great imagery, approachable type and vivid colours creating a luminous invitation to travel to Thailand. The campaign has featured in over 50 publications, bus ads and billboards.