Client: Warner Music and Sony BMG
By: Grin Creative
My Playlist was a joint venture between Warner Music and Sony BMG with the objective of becoming a trusted brand, to be released every six months. It is a collection of new to relatively new commercial pop music. Target audience was an older skew, listeners of commercial FM radio with emphasis on females 30+ with families who want to keep up to date with latest chart music. The design brief was to be classy and clean, but with a recognisable logo for each release. We created a modern tech look using a refined font together with warm color tones that stand out both instore and on-line.