Client: Doncaster BMW
By: Grin Creative
Evolution magazine is aimed at the high-end market of BMW luxury car owners. The design is stylish and
clean and has been updated to appeal to the discerning car buyer. Stories are succinct and imagery is dramatic and glamourous. The design style developed by Grin used the established BMW style as a touchstone from which to give the publication it’s own signature look, that worked within the BMW aesthetic, and on it’s own. Doncaster BMW use this magazine as a successful sales tool to engage buyers into special interest topics and to expand marketing beyond simply selling a car.