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#79 Best Packaging Design



Client: Mars Petcare
By: Julia Fin
To promote the new Dine dome (petfood), consumers could log on to the website and request a free sample for their pet cat. The considering factors were:
• To be suitable and cost effective for mailing
• Cost effective to print as the consumer would most like throw it away
• Look premium as a first impression
• Had to open up to show the graphics on the top of the dome (hence, the obstacle in holding the product)
• Had to communicate the benefits of Dine and their new varieties
• Had to have a closing mechanism.