Client: Sinclair Knight Merz
By: Mauricio Maldonado
Reinvigorate and re-launch the corporate magazine from a 12PP glossy ‘brochure’ style into an environmentally friendly quarterly magazine/journal (48PP).
Stock choice, enviromentally friendly printing/packaging, locally produced materials.
In the traditionally dry world of engineering industry design, the sydney graphics team designed a sustainable publication that highlighted the firm’s thinking using metaphor rather than the expected project based images. The theme for the launch issue was ‘sustainable buildings’.
To be truly sustainable, we had a short print run coupled with online delivery to clients on our mailing list.