Client: Chrysler LLC
By: XYZ Studios
Breaking free of the traditional boundaries of the generic car dealer ad, XYZ have crafted a stylised animated world to promote the Dodge 2008 Crossover.
BBDO New York commissioned the Melbourne based studio to create a 30 second TV commercial that draws the audience into the features in an interesting and compelling way. XYZ achieved this by subtly highlighting the car’s selling points as part of the narrative, showing them being used and enjoyed, rather than as the monotonous list of features.