Client: Byron Bay Coffee Company
By: Frangipani Creative
Byron Bay Coffee Company has developed from a very small boutique coffee roasters, to a successfully national gourmet business. Their brand was in significant need of an overhaul to reflect their new status. The resulting packaging style was deliberately based on a style that echos the elegance and simplicity that is evident in major international fashion brands, to give a sense of quality and exclusivity. The rebrand has resulted in an increase of over 50 percent in their sales, and the successful launch of 2 new products.