Client: Soren Luckins
By: Soren Luckins
North East Valleys Seasonal Indulgence Food and Wine Guide is a 72 page full colour A5 booklet with a print run of 120,000. Buro North was engaged to re-design the fourth edition, drawing together the five North East Victorian food and wine regions including; Rutherglen, Beechworth, Glenrowan, King Valley and Alpine Valleys, and promotes them as the ultimate food and wine short break destination. The guide reflects the unique, artisan nature of the hand-made local produce, through the use of photography, illustrative stenciling, hand-writing and notepaper and paper clips. A bold colour palette is employed to clearly distinguish the five regions, and opening sections include simple and easy to use maps, as well as top tips and interviews with some of Australia’s top gourmet producers.