Identity Lux Bite identity Tweet STUDIO: Studio Equator CLIENT: Lux Bite Lux Bite is a macaron concept store on Toorak Road, which is owned and managed by young energetic chefs with a passion for pastries and an enthusiastic approach. The shop fit-out is a simple concept depicting a traditional French macaron store feel, mixed with a Melbourne flavour. A minimal colour palette was used in the fit-out to emphasise the strong colour of the product. We used strong PMS colours reminiscent of the macaron colours on the business cards along with our custom designed logo. Embossing was used on all text on the cards to give a textured and luxurious feel.