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create design awards 2014

Interactive & Digital

Rebrand Santa

STUDIO:
Philter Group

CLIENT:
Self-promotion

Web:
philter.com.au/rebrandsanta

We love a gorgeous Christmas card but last Christmas we wanted something fun and festive to send to clients that they could share with their friends and family. We decided to give Santa a rebrand and created a site that let everyone dress him up in an array of completely unsuitable outfits. Santa and his wardrobe were hand drawn and an intuitive interface designed to allow users to create their own Santa. Users could then submit it to a gallery and/or send an e-card onto friends and family with a personalised message.

  • 
				Philter Group - Rebrand Santa

  • 
				Philter Group - Rebrand Santa

  • 
				Philter Group - Rebrand Santa

  • 
				Philter Group - Rebrand Santa

  • 
				Philter Group - Rebrand Santa

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